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 A Japanese Home Appliances Company
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A Japanese Home Appliances Company
Panel Rental
Time: 7/1/2003 - 7/9/2003
Client: A Japanese Home Appliances Company
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| Objectives and Challenges: |
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• The Client plans to develop a series of new product, recordable DVD, for global market.
• The Chinese market is very important for this company, so the new product must fit the requirement from Chinese customer.
• The new product is under development, and has no final product . The development schedule is urgent, thus the client wants to learn the responses of Chinese customers to this new product within the shortest time .
• If choosing traditional research method, the client has to spend at least 2 months and a lot of money , and the new product development schedule will be heavily delayed.
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| COMR Solution |
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• Questionnaire Development
• Questionnaire design
• Questionnaire edition & production
• Survey Deployment:
• Screen out targeted panelists
• Send out survey invitation
• Acquire survey results
• Data Reporting:
• Generate report within 10 days
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| Results |
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• With CIIC-COMR Online Research, this client gets the response from overseas (Chinese) customers within 10 days . Compared with traditional research, CIIC-COMR online research saved at least 45 days and 60% of cost to get the result.
• Besides above, the benefit of un-delayed new product development is valueless.
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| Next Step |
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In the future, this client will continually use CIIC-COMR as its research partner to learn Chinese market and customers quickly and ecumenically.
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October. 5, 2003 |
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TCL Employee 360 Degree Feedback Survey
“ Compared to traditional methodology, CIIC-COMR’s Solution saves more than 1 million RMB in employee research. The saved budget can fulfill the same type of survey 30 times…. |
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more detail>> |
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May 18, 2003 |
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Siemens Product online test
With CIIC-COMR Online panel database , the client got the response from overseas (Chinese) consumers only within 10 days., CIIC-COMR online research saved at least 45 days and 60% of cost to get the result … |
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more detail>> |
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