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Competency |
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Compared to conventional methodologies, CIIC-COMR has advantages in speed, cost-efficiency, controllability, interactivity, etc. The Real-time reporting system of CIIC-COMR significantly shortens the duration of research, enables your company to react to your market more quickly and enhances the competitive advantages of your company.
The Remarkable Advantages of CIIC-COMR
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SIMPLE – Easy to use |
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Based on leading technology and research expertise, CIIC-COMR integrated jobs of research case and developed the simplified 3-Step online research process for you. Under this process, many jobs can be carried out by system automatically, so you can put more time on more important jobs. You are able to operate CIIC-COMR to conduct your own survey projects after very simple training |
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FAST – Astounding speed |
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With leading technology and integrated process, CIIC-COMR can finish research project within shorter duration that is always only 70% - 90% of the duration with conventional methodologies. In the case of a multi-city project with a large sample size, the speed advantage of CIIC-COMR will be much more remarkable. CIIC-COMR enables you to make decisions at internet speed.
- Much shorter time for interview material preparation
- Zero time for project coordination, freedom of time and location
- Free from limitations of interviewer numbers
- Data entry, editing and basic statistics completed at time of interview
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COST-EFFECTIVE – Saving costs for you |
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CIIC-COMR research involves 50%-70% less cost than a conventional research approach does. You can conduct two or more online projects with the budget for only one traditional project.
-Greatly enhanced efficiency with lowered labor cost
-No direct cost of interviewing, questionnaire printing or data entry
-Greatly reduced panel recruitment cost
-Reduced research consulting cost
-No traveling cost required |
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Multi-media – More intuitive, More accurate |
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By applying multi-media technology in the questionnaire, you can insert pictures, voices, flashes, and movies to create multimedia interview formats. Those multimedia questionnaires will present your concept, your product or your advertisement more directly and thus get more accurate response to your questions.
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CONTROLLABLE – Adjustable according to your requirements |
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When necessary, the client can make instant changes to research contents and monitor the whole process of data collection. CIIC-COMR puts research in your hands.
Allows instant adjustment to research content if necessary
Allows testing of new ideas or new concepts generated during the process of research
Gives real-time information of project progress, allows just-in-time adjustment of operational design.
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INTELLIGENT EVALUATION – ensures the reality & accuracy |
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In order to ensure the accuracy of online research, CIIC-COMR has developed a Unique intelligent answer evaluation system. For an online research, it will be very easy to forge response or careless answer. CIIC-COMR intelligent answer evaluation system is an integrated tech-enabled methodology that evaluates every answer to winkle out those invalid responses. To those panelists who consciously forge responses or do not answer questions carefully, CIIC-COMR will cancel their member's identity and the opportunities to receive any survey in the future.
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PANEL – China Largest Online Panel DB |
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CIIC-COR has accumulated more than 1,000,000 panelists all around China , with more than 20% of them are in major cities of China , including Beijing , Shanghai , Guangzhou , Shenzhen, etc.
CIIC-COMR's panel covers Chinese male and female consumer groups from 18 to 55 with various income level and job industry.
CIIC-COMR's has developed intelligent answer evaluation system, and panel relationship management program to ensure the reality of every panelist and accuracy of every answer to your survey project.
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Adapted Industries |
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FMCG
E-Commerce
Internet/Computer
Electronic Goods
Telecom
Paper/Magazine
Financial Services
Healthcare/Medicine
Automobile
Restaurant
Politics/Government
Entertainment
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Online Marketing Research |
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October. 5, 2003 |
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TCL Employee 360 Degree Feedback Survey
“ Compared to traditional methodology, CIIC-COMR’s Solution saves more than 1 million RMB in employee research. The saved budget can fulfill the same type of survey 30 times…. |
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more detail>> |
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May 18, 2003 |
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Siemens Product online test With CIIC-COMR Online panel database , the client got the response from overseas (Chinese) consumers only within 10 days., CIIC-COMR online research saved at least 45 days and 60% of cost to get the result … |
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more detail>> |
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